SEAWEB BRAND IDENTITY
Seaweb is an organisation fighting with sea pollution all around the world. Every year tons of plastic end up in oceans. Seaweb as a new, modern company is looking for funding to raise awarness in this particular topic and organise cleaning events to protest against this harmful practice.
The brand identity reflects the company’ vision and adds some positiveness to the perception of the topic. The main idea for the visual system is derived from water reflection, which is transformed into a pattern and plays fundamental role in the branding. The color palette consists of 5 colors and can be used in various of ways to offer a range of expressions. For the typography Raleway SemiBold was used as a leading typeface.
